What is Internet Marketing?

Internet marketing ( also known as web marketing , online marketing , or eMarketing ) is the marketing of products or services on the internet company .

So we use what means to marketing on the internet ?

The online media marketing includes many different methods that companies can use to introduce the product to businesses and individual consumers. However, the use of online marketing usually means other than the use of traditional media. Some common methods of online marketing as follows:

+ Online Advertising: In this method, companies buy advertising space on the site are owned by other companies. There is a difference between online advertising and inclusion on its website, a lot of companies got confused between this work and think their website is an online ad. Online advertising has a very special meaning in marketing activities: When a company pays a certain space, they try to attract users and introduce products and promotions their business. There are many ways to conduct online advertising. For example, companies can buy ads placed in emails sent by other companies. Or placing banner ads in the newsletter is sent from the website. Say so means that companies do not have a website can still be conducted as internet marketing.

+ Electronic Catalogue: One of the changes compared with traditional marketing is the ability of companies to bring product samples online. That is all the product allows customers to see, find information about usability, material, size ... In addition, the online coupons and sales promotion programs will weather costly for online marketers to introduce the product to consumers. We can imagine as a showroom of electronic catalogs on land. + Method E-mail: E-mail Marketing has three types including: The first type involves emails sent from the company to the user for the purpose of promoting products - services, promote ability to purchase. The second type of email is the reverse channel; from the user to the company. Users eager to get a hint and complete answers to their demands. The third form of electronic mail from consumer to consumer. E-mails from consumers to consumers are used to support the marketing firm.

+ Affiliate Program (Afiliate programes): The affiliate program is essentially a method of building agent or association online sales based on a percentage of the agreed upon commission. You can build a sales agent system to you via this method. The advantage of this method is that you only pay when a sale. Everyone knows that the success of the affiliate program at Amazon.com agent type, so that the affiliate program is designed to promote accessibility-oriented. Usually these programs paying agents commissions based on the ability to sell or give access to the website. Most of the programs are paid agents according to percentage of revenue, some are calculated according to a fixed amount.

These programs can operate on a relatively large scale. According to the announcement, Amazon.com has developed more than 60,000 dealer website addresses. Each agent website address can be viewed as an agent of the website owner. When customers visit the dealer website and click on the link to the website owner and to purchase, dealer website will receive a percentage of certain revenue. Many programs are now the largest dealer also allows deployment of lower-level agents, in some places up to 10 levels. The essence of this program is, a website acting as agent for the owners website, a visitor through the website without purchasing agent that the registered agent for the website owners and to become a dealer. When people sell for website owners and receive commissions, the website owners also pay a percentage to the original dealer website. This method is known as the secondary agent deployment, sometimes called multi-level marketing (Multi Levels Marketing - MLM)

+ Search Engines (search engine): The search engine is the phrase used only the entire system including the collection of information, the index & search the information. This sets continuous operation from start system, we are interdependent in terms of data, but independently of each other in terms of operation. Search engine interacts with the user through the web interface, is responsible for receiving & return the documents requested by the user agreement. Please remember that the different search engines have different sequences to sort the sites on the extent compatible with the keywords that you search. Search engines are considered as the first choice for accessing news or information about the products and services that not only for newcomers to access the Internet, but even professional marketers.

So according to you, the benefits of Internet Marketing for Business is what? I can answer that Internet Marketing has many benefits for your business, especially in times of Vietnam has joined the WTO and participation in the market economy like the present! Shortening the distance: The geographical location is no longer an important issue. Internet has shortened the distance, the partners can come together through space without knowing computer partner near or distant. This allows multiple buyers and sellers to ignore the traditional intermediaries. Global marketing: the Internet is an effective means of marketing activities to reach markets worldwide customers. What the other conventional means of marketing is almost impossible. Reduce time: Time is no longer an important factor. Online marketers can access to get information as well as dealing with customers 24/7. Reduce Costs: Costs will no longer be a burden. 1/10 just ordinary expenses, online marketing can provide double the performance. In addition, the company will not have to invest much manpower costs, office expenses, travel expenses, ... Like conventional marketing Internet marketing also has its principles. The principles of internet marketing is to gather all the rules to be observed in the process of implementing this work. The first principle: No tips

One of the important work of Internet marketing is Search Engine Optimization (SEO) - Optimizing websites for search engines. The nature of this work is to build a website in accordance with the standards that set off the search engines. But there are some service providers deliberately sought to deceive the search engines in order to improve their position in the list of results or increase the Alexa Ranking. This action reflects the understanding of those half-hearted implementation of the work and the irresponsibility of the service provider to the customer. Because, behind the rapid increase is that the downgrade was beaten and it's hard to be "raised his head." The second principle: Development intrinsic value Site content is the most important reason for customers to be loyal to your website. Similarly, you have to constantly do to improve themselves and improve the value of the company's website with the quality of products, services and customer care. The third principle: Identify your target market

Your ad will not sell shotguns at port an animal sanctuary , and so on. Internet marketing jobs must clearly identify where the main object of their customers ? and marketing the right to object . This work aims to shorten the time , cost and increase efficiency of work done internet marketing business . Whereas, currently has more than 5 billion websites , businesses will not have enough cost , time , relationships , ... and do not need to hang banners in 1 / 1,000,000 of that website . The problems mentioned above have helped you understand Internet Marketing preliminary , to wish you success during your seo hoc .